Retail developers CentrO and global leisure giant Merlin Entertainments (Merlin), Europe and Germany’s biggest visitor attraction operator, announced today further details of a €15 million investment plan which will significantly expand Merlin’s business in one of Germany’s leading Ruhr tourist centres – Oberhausen.
Merlin is developing two new high quality attractions in Germany’s biggest shopping mall - CentrO Oberhausen - complementing the company’s existing SEA LIFE aquarium which has been one of the most popular attractions in the area since 2004. Both scheduled to open in Spring 2013 -Ocean Adventure Park will replace the old Centr0 Amusement Park, and is an exciting extension to SEA LIFE taking the marine experience to the next stage; while a new LEGOLAND® Discovery Centre (LDC) will offer an exciting new experience for families with young children.
Merlin took over the management of the amusement park in March last year, and the first phase of development is already well under way. The new Ocean Adventure Park will open with one of the most enchanting and challenging family experiences the company has developed to date, and a first for Merlin - Antarctic Adventure Expedition Extreme – an amazing combination of ride, aquarium and animal encounters which show every element of Antarctica via a series of ‘test zones’, and ending with a Penguin Encounter which will have every member of the family spellbound. "See some of the region’s most beautiful penguins, on the ice and under water – laugh at their antics, marvel at their sophisticated community and just have fun…… and this is just the beginning". In line with Merlin’s strategy of continuous investment for all its attractions, other exciting new features will be added to the Park in the future. Merlin’s third attraction in Oberhausen will be the company’s newest attraction concept, the uniqueLEGOLAND® Discovery Centre. Offering a fun, highly interactive and educational two to three-hour indoor experience specifically designed for families with children 3-10 years old. Based on the ever popular LEGO brick, LEGOLAND Discovery Centres provide a range of play areas including a 4D cinema; a brick pool, master classes from the LEGO Master Model Builder; exciting LEGO rides; special party rooms for birthdays and other celebrations.
Also included will be the popular MINILAND exhibit, found in every LEGOLAND Park and attraction, which is designed to reflect the iconic buildings and skyline of each individual attraction’s location featuring buildings nominated by the local community.The LEGOLAND Discovery Centre in Oberhausen will be Merlin’s eighth LDC worldwide and second in Germany, and will replace the one currently operating in Duisburg. The move to Oberhausen offers many significant benefits both commercially with central management, great efficiency and buying power; but most importantly for visitors - who will have an opportunity to take advantage of joint ticket offers and other special activities to encourage them to visit all 3 exciting attractions in Oberhausen.
Commenting, Sabrina de Carvalho, Merlin Entertainments Business Head of Midway Germany, and responsible for the Oberhausen developments, said: “Merlin Entertainments has been operating in Oberhausen very successfully with SEA LIFE since 2004, and now the company is investing more than 15 million euros overall on what will be a brand new leisure destination combining three high-quality attractions and a host of exciting adventures and events for the whole family. It is a great project and we have no doubt that it will be very well received both by local residents in the area and visitors to the town.“
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